AGS · The Complete Admission Operating System for Education Businesses
EDUCRAFTERS ADMISSION GROWTH SYSTEM™

The Complete Admission
Operating System for
Education Businesses.

Capture more enquiries. Automate follow-ups. Convert more admissions. Everything your institution needs to attract, nurture, convert and manage admissions, from one centralised platform.

Trusted by 120+ education brands across India
Funnel & website included CRM setup included WhatsApp automation AI admission agents Unlimited users Mobile app
app.educrafters.in/admissions
AGS Admissions Pipeline Dashboard
Powering admissions teams at
& 120+ other education brands
The real problem

Your admissions don't have a lead problem.
They have a system problem.

Most institutions lose admissions not because they don't get enquiries, but because their tools, teams and follow-ups live in different worlds.

Current reality

Stitching the workflow together by hand.

Five tools. Three teams. Zero visibility.

WhatsApp
Excel spreadsheets
Manual follow-ups
Disconnected teams
4–5 separate tools
Result: leads slip, follow-ups break, conversions plateau.
With AGS

Run admissions on one operating system.

One platform. One pipeline. Predictable growth.

One unified system of record
One automated follow-up process
One pipeline. Every branch.
One real-time team dashboard
Unlimited counsellors. Zero per-user fees.
Result: nothing falls through the cracks, including at 11pm.
How AGS works

Four stages. One operating system.

From the first ad click to the final admission confirmation, every step lives inside AGS, automated end-to-end.

01 · CAPTURE

Capture enquiries.

Funnels, landing pages, ad forms, calls and walk-ins flow into one inbox, instantly attributed to source.

02 · NURTURE

Nurture automatically.

Multi-channel sequences across WhatsApp, email and SMS, triggered by behaviour, paused on reply, escalated on intent.

03 · CONVERT

Convert admissions.

Counsellor pipelines, booking links, payment flows and document collection, all moving leads from interest to enrolment.

04 · SCALE

Scale operations.

Forecasts, source ROI, counsellor performance and branch-level reporting, make the next admission cycle bigger than this one.

Product tour

The product, in detail.

A guided walk-through of the system your admissions team will run on, every single day.

01 · Admissions CRM

A pipeline that knows where every lead actually is.

From New Lead through Counselling Scheduled, Application Submitted, and Admission Confirmed, track every opportunity by stage, source, branch and counsellor. With pipeline value and conversion rate live, forever.

  • Custom stages for your admission process
  • Multi-campus and multi-course views
  • Real-time pipeline value & forecast
app.educrafters.in/opportunities
Admissions CRM Pipeline showing opportunities across stages
02 · Lead automation

Workflows that follow up, even when your team is offline.

Build branching automations the way your admissions team actually thinks. Reply detection. Conditional waits. Cold-lead nurture. Counselling reminders an hour before the appointment.

  • Visual workflow builder, no coding
  • 30+ pre-built admission templates
  • Yes/No branching on lead behaviour
app.educrafters.in/automation
Visual automation workflow with Yes/No branching
03 · WhatsApp automation

WhatsApp at the centre, where Indian parents actually reply.

Send smart, personalised WhatsApp sequences to nurture leads from first enquiry to enrolled student. Templates for brochure delivery, fee reminders, scholarship info and webinar invites, pre-loaded.

  • WhatsApp Business API native
  • Personalisation with merge tags
  • Live preview + test sends before launch
app.educrafters.in/whatsapp
WhatsApp automation campaign with live preview
04 · Sites & funnels

High-converting landing pages, built in minutes.

A drag-and-drop builder with templates engineered for admissions, course pages, lead magnets, application funnels and checkout flows. Pixel tracking and lead routing built-in.

  • Mobile-first templates for education
  • Multi-step application funnels
  • Meta & Google ad pixel integration
app.educrafters.in/sites
Education landing page templates inside AGS
05 · AI admission agents

An admission counsellor that never sleeps.

AI agents answer parent questions about courses, fees, scholarships and admission criteria in plain Hindi or English, and book qualified counselling appointments directly into your team's calendar.

  • Trained on your courses, fees & FAQs
  • Hands off to human counsellor on intent
  • Works on WhatsApp, web chat & SMS
AI
AGS Admission Agent Online, replying in <3 seconds
Hi, what's the fee for the 12th science batch starting in July?10:42 AM
AI Counsellor Hi! The 12th Science July batch fee is ₹65,000 for the full year, with an early-bird discount of ₹8,000 if you confirm before 30 June. Would you like me to book a free counselling call?10:42 AM
Yes, tomorrow evening if possible.10:43 AM
AI Counsellor Booked ✓ Tomorrow, 6:30 PM with Ms. Priya at Delhi campus. Calendar invite sent to your WhatsApp.10:43 AM
06 · Reporting & analytics

The numbers that show what's actually working.

Source ROI, counsellor performance, campaign conversion, branch leaderboards, daily pipeline movement. The reports your director asks for, ready before they ask.

  • Real-time dashboards, no exports needed
  • Cost-per-admission by ad source
  • Counsellor scorecards & forecasts

Admission analytics

Last 30 days · All campuses
Filter
New enquiries
3,369
▲ 18.7%
Conversion rate
18.74%
▲ 3.2%
Pipeline value
₹1.35Cr
▲ 24%
Everything included

Eight systems. One platform.

AGS isn't a CRM with bolt-ons. It's a single product where every piece of your admission engine talks to every other.

01

Student Acquisition System

Landing pages, funnels, ad forms and embedded enquiry widgets, every capture point feeds the same pipeline.

02

Lead Nurturing & Follow-Up

Multi-channel sequences across WhatsApp, email and SMS, branching, conditional, behaviour-triggered.

03

Admissions CRM

Custom stages, contacts, opportunities, tasks and calendars, built specifically for admission cycles.

04

AI Admission Agents

Trained on your courses and fees, answers parents in WhatsApp and books real counselling appointments.

05

AI Marketing Assistant

Writes ad copy, captions, email sequences and WhatsApp templates in your brand's voice, in seconds.

06

Templates & Resources

30+ admission workflow templates, WhatsApp sequences, email scripts and landing pages, pre-loaded.

07

Ongoing Growth Resources

Monthly playbooks, ad creative libraries, benchmark reports and live training sessions for your team.

08

Mobile App Access

Run the whole admission floor from your phone, pipeline, conversations, calls and counsellor inbox.

Mobile app

Run your entire admissions team from your phone.

The same AGS workflow, leads, pipeline, conversations, calls, reports, from the iOS and Android app. Built for directors on the move and counsellors on the floor.

Lead Management
Conversations
Pipeline View
Reports & Analytics
WEDNESDAY, 17 JUNE
Good morning, Priya
New Leads
47
▲ 12% vs yesterday
Counselling Today
8
▲ 3 confirmed
Recent admissions activity Live
AR
Ananya Raj12th Science · Delhi
Hot
DM
Diya MehtaBCA · Mumbai
New
NP
Nikhil PatilMBA · Pune
Won
Everything under one roof

Stop paying for six tools. Use one.

AGS consolidates the entire admission tech stack, and replaces a stack of subscriptions you're already paying for.

Capability AGS HubSpot Zoho WATI + Forms
Admissions CRM Generic Generic
WhatsApp Automation Add-on Add-on
Landing Pages & Funnels Limited
AI Admission Agents Generic
Reporting & Forecasting
Mobile App Limited
Unlimited Users
Education-specific templates
Community & playbooks
Who AGS is for

Built specifically for education businesses.

Six categories. One operating model. AGS is shaped for the way enrollments actually happen across the Indian education landscape.

Coaching Institutes
JEE · NEET · UPSC · CA
Universities
UG · PG · Distance
Schools
K-12 · ICSE · CBSE · IB
EdTech Companies
Online courses · Bootcamps
Certification Providers
Skill · Vocational · Professional
Education Franchises
Multi-branch chains
Before & After

Before AGS. After AGS.

What changes when your admissions team runs on AGS, line by line.

Leads scattered across multiple tools
All enquiries in one place
Manual follow-ups
Automated nurturing
No visibility
Real-time dashboards
Multiple subscriptions
One platform
Team dependency
System-driven growth
Unpredictable admissions
Better forecasting
Why institutions choose AGS

Less chaos. More admissions.

The outcomes admission directors actually measure. The ones AGS was engineered to move.

Faster lead response

Reach enquiries in under a minute.

Instant WhatsApp acknowledgement, brochure delivery and counsellor assignment, while the enquiry is still warm.

2.4×
Conversion rate lift

Convert more of the leads you're already paying for.

Behaviour-based nurture means cold leads warm back up and hot leads never go quiet.

40%
Counsellor time saved

Counsellors counsel, automation does the rest.

Reminders, document collection and post-counselling follow-up handled by the system, not your team.

100%
Pipeline visibility

Know exactly where every lead actually is.

One dashboard for the director, one pipeline for every branch. No more weekly status meetings.

5+
Tools consolidated

One subscription instead of a stack.

Replace CRM, WhatsApp tools, landing page builders, email sender, and AI assistants with AGS.

24/7
AI coverage

Capture admissions while you sleep.

AI agents answer questions and book counselling appointments at 11pm, when most parents enquire.

What you'd otherwise pay

₹1,40,000+ of tools. One price.

Most institutions are stitching together six subscriptions to do what AGS does in one. Here's the maths.

The replaceable stack

Admission CRM
₹24,000+/yr
Landing page software
₹12,000+/yr
Sales funnels
₹18,000+/yr
WhatsApp automation
₹12,000+/yr
Email marketing
₹10,000+/yr
AI tools (ChatGPT + agents)
₹15,000+/yr
Mobile app
₹12,000+/yr
Implementation & setup
₹25,000+
Templates & resources
₹15,000+
Total value, year one ₹1,40,000+
With AGS

One platform. One price.
One operating system.

Everything on the left, in a single product, set up for you, with unlimited users and zero branch charges.

Save ₹90,000+ in year one
₹1,40,000
₹49,999
One-time setup · ₹1,999/month from 2nd year
See full pricing
Get started

Get started with AGS.

Everything included. One-time setup. Unlimited users. No branch charges. No hidden fees.

Founding institute plan

AGS Complete

The full Admission Operating System for your institution.

49,999 one-time
Then ₹1,999/month from 2nd year · billed annually
Admissions CRM & pipeline
WhatsApp automation
Landing pages & funnels
AI admission agents
Reports & analytics
iOS & Android app
Unlimited users & branches
Done-for-you setup
30+ templates pre-loaded
Community & playbooks
No setup hidden fees · GST extra · 30-day onboarding included
FAQ

Questions, answered.

What does the ₹49,999 actually cover?
It covers your year-one license plus full done-for-you setup: CRM configuration, pipeline customisation for your courses, WhatsApp Business API setup, three landing pages built for you, automation workflows installed, AI agent training, and team onboarding. Everything you need to be running admissions on AGS in 30 days or less.
How does the ₹1,999/month renewal work?
From 2nd year onward, you pay ₹1,999/month (billed annually) to keep the platform, updates, integrations and AI capabilities active. There are no per-user or per-branch charges, ever.
Will AGS work for a multi-branch institute?
Yes, and it's where AGS shines. Each branch gets its own pipeline view, counsellor team and reports, while leadership sees the consolidated picture in real time. Lead routing, counsellor assignment and branch-level forecasting are all built in.
How long does setup take?
Most institutes go live within 14 days. Our implementation team handles the configuration, your team only needs to provide your course catalog, fee structure and a working WhatsApp Business number. Full team onboarding is completed within 30 days.
Can we migrate from our existing CRM?
Yes. We migrate your existing contacts, opportunities and historical data from any CRM, including Zoho, HubSpot, Salesforce, LeadSquared or even Google Sheets, as part of your setup. No data loss, no downtime.
What support do we get?
Every AGS institute gets a dedicated implementation manager, a live training session for your counselling team, ongoing chat support and access to our private playbook community. Live reviews of your pipeline and campaigns are included in your renewal.

Ready to stop losing
admissions?

Every day, education businesses lose opportunities because of slow follow-ups, disconnected systems and operational chaos. AGS helps you build a predictable admission engine that works, even when you're not.

30-day onboarding No per-user fees Indian education-specific